In February 2010 my colleague Mike Hanley and I interviewed Google’s Matt Cutts. It was one of a number of fascinating interviews arranged for us by Google Australia with their key engineers in the Googleplex in California, which had included Google Fellow Amit Singhal. Our thanks to Annie Baxter and Nate.
Archive for the ‘Journalism’ Category
The shortest distance between two brains: classifying Information Graphics
Information Graphics are increasingly visible, not just because they can be appealing to look at, but because we’re reading less and flitting more. Information needs to be engaging, pithily informative, and able to catch a reader’s attention within a few (fractions of) seconds. The internet belongs to the instant gratification generation, and to reach them, it’s necessary to provide information in a way that can be absorbed quickly. Beyond that, a bit of hands-on (or eyes-on) learning can absorb a few key ideas or politically focussed facts more readily than from reading any amount of dry paragraphs.
Hands up who just clicked those links.
Squeezing meaning and messages into ever smaller spaces is creating a need to classify types of interface, data representation and other criteria.
Google's 2009 holiday party in Sydney
This evening was Google Sydney’s holiday party – a get together for the journalists to glean a few stories, or at least grab some business cards for future interviews. Both Google Maps and Google Wave have their primary developer base here, amongst 350 staff. And it’s clear that Google will have a huge 2010.
Micropayments: Are we ready yet?
Finally, not only is there strong momentum behind micropayments, but active models of trade in place. Big players like Rupert Murdoch’s News Limited, Fremantle Media and even the British Government have moved into the arena. And Google has been asked to lend a hand. Written with my colleague Mike Hanley, this article was published in the August 2010 edition of The Australian Financial Review’s Boss magazine.

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Scott David has 15 years’ experience in the web development and branding industries, and holds a BA Hons in Philosophy and an MA in Graphic Design. He leads the web and design teams at his Digital Brand Communications Agency, Flock, and at Business21C, the knowledge hub for UTS Business School in Sydney.